Newport Jazz Festival
Systematic development of a visual identity rebrand for the Newport Jazz Festival, including a wordmark and various touchpoints.
My main goal was to provide visual form to the artistry of jazz, while upholding key festival values of legacy, celebration, and unity.
*Brand Identity*MarketingGraphic Design I Summer 2024Conceptual Work
Profile + Research
Festival values were identified as three main categories to guide the process.
Legacy
Celebration
Unification
Sketches
Exploration of mark forms to honor festival core values and the artistry principles of jazz.
*Blue Notes *Consonance *Dissonance *Syncopation * Polyrhythms *Swing
Digital Ideation
Refining visual jazz note progression in combination with typography.
Final Wordmark
Touchpoints
001
Wristband
002
Festival Line Up Poster
003
Artist Features
004
Animated Wordmark